Limited Seats : 20

LUXURY LEGACY is an intensive master course held by VIP teachers hands-on in the best global brands of the world offered by WMA Luxury Science Institute. The course combines the ability to imagine new futures and to shape managers and designers equipping them to address urgent global challenges going beyond building, beyond disciplines and beyond borders. Luxury Legacy deals only in luxury goods and services, and how to market and manage those specific brands to fit with that unique type of consumer.

The program is conceived to specialize in luxury providing a platform for exploring the luxury market.

Participants are taught by VIP designers and managers to understand the uniqueness of managing luxury organizations in the forms of retail studies, luxury branding in marketing and management, marketing strategies, global branding, and finance and wealth management courses.

LUXURY LEGACY is an incredible opportunity to learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. The course will explain business models, international development, and product categories through the professional experience of industry influent experts. A real legacy of luxury culture, generated by VIP designers and managers, will provide the possibility to acquire a significant management consciousness. The courses will be held in Al Maktoum House, one of the most luxury heritage location of Dubai, and this will allow to develop an extraordinary level of multicultural understanding.


LUXURY EXPERIENCE is an instant hands-on course offered by WMA Luxury Science Institute in the world of fashion capitals.

WMA delivers very special experiences bringing consciousness to develop talents offering the opportunity to undergo unforgettable events and lectio magistralis in Dubai absorbing distinctive cultural perspectives while preparing for a career without global boundaries.

LUXURY EXPERIENCE is a unique occasion to observe and understand
luxury on a deeper level through luxury boutique visits, museums, and luxury shopping mall tours. The participants will meet with luxury industry professionals and will gain first-hand insights on what is happening in the industry.

Location: Dubai, UAE
Type: Intensive Master
Language: Courses will be held in the original language of the teachers, with English and Chinese interpretation provided.
Exclusive Social Event: World Luxury Forum
Start Date: 2023-04-10
Price EUR: 12.000
Study Plan
The Luxury Legacy & Luxury Experience executive course will be held over one week, covering several formative modules. Students will also have access to cultural experiences and social gatherings during their time. This course will be held at Al Maktoum House, a world-renowned heritage location in the heart of Dubai with an inventive and assertive approach to fashion business that challenges social and political agendas and promotes the importance of industry leadership. Courses will be held in the original language of the teachers, with English and Chinese interpretation provided.



LVMH | Emilio Pucci | Calvin Klein
Marketing Manager

Gucci | Dior
Jewelry Designer

Dolce & Gabbana | Etro
RTW Designer

Giorgio Armani
RTW Designer





Adidas | Puma
Creative Director

Saint Laurent | Zegna



Giorgio Armani | Tod’s | Jean-Paul Gauthier | Dolce & Gabbana | Etro | Diesel

Miu Miu | Prada
Bag Pattern Maker

Celine | Rolls Royce | Damac Group

Learning Outcomes
On completing this week, students will gain an understanding of:

• Brand ideas
• V.I.P. Professional experience
• Trends and Innovation in the fashion industry
• Individual business consultations

Candidates will be selected after an enrolment process by European Education
European Education provides support for insurance, flights and accommodation.