Limited Seats : 20
LUXURY LEGACY is an intensive master course held by VIP teachers hands-on in the best global brands of the world offered by WMA Luxury Science Institute. The course combines the ability to imagine new futures and to shape managers and designers equipping them to address urgent global challenges going beyond building, beyond disciplines and beyond borders. Luxury Legacy deals only in luxury goods and services, and how to market and manage those specific brands to fit with that unique type of consumer.
The program is conceived to specialize in luxury providing a platform for exploring the luxury market.
Participants are taught by VIP designers and managers to understand the uniqueness of managing luxury organizations in the forms of retail studies, luxury branding in marketing and management, marketing strategies, global branding, and finance and wealth management courses.
LUXURY LEGACY is an incredible opportunity to learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. The course will explain business models, international development, and product categories through the professional experience of industry influent experts. A real legacy of luxury culture, generated by VIP designers and managers, will provide the possibility to acquire a significant management consciousness. The courses will be held in Al Maktoum House, one of the most luxury heritage location of Dubai, and this will allow to develop an extraordinary level of multicultural understanding.
LUXURY EXPERIENCE is an instant hands-on course offered by WMA Luxury Science Institute in the world of fashion capitals.
WMA delivers very special experiences bringing consciousness to develop talents offering the opportunity to undergo unforgettable events and lectio magistralis in Dubai absorbing distinctive cultural perspectives while preparing for a career without global boundaries.
LUXURY EXPERIENCE is a unique occasion to observe and understand
luxury on a deeper level through luxury boutique visits, museums, and luxury shopping mall tours. The participants will meet with luxury industry professionals and will gain first-hand insights on what is happening in the industry.
LUXURY LEGACY
WEEK 1
LVMH | Emilio Pucci | Calvin Klein
Marketing Manager
Gucci | Dior
Jewelry Designer
Dolce & Gabbana | Etro
RTW Designer
Giorgio Armani
RTW Designer
________
WEEK 2
Gucci
Designer
Fendi
Designer
Adidas | Puma
Creative Director
Saint Laurent | Zegna
Designer
LUXURY EXPERIENCE
Giorgio Armani | Tod’s | Jean-Paul Gauthier | Dolce & Gabbana | Etro | Diesel
Manufacturer
Miu Miu | Prada
Bag Pattern Maker
Fieldtrips
Celine | Rolls Royce | Damac Group
• Brand ideas
• V.I.P. Professional experience
• Trends and Innovation in the fashion industry
• Individual business consultations