INSTITUTE OF SPORT SCIENCE

Luxury Sport Management

Introducing Sport Science

WMA Institute for Sport Science educates athletes and sport professionals to become leaders in sport management.

WMA community is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

WMA’s pioneering program combines coursework, research and practical experiences to foster innovative leaders in the thriving, global sport industry with a keen focus on core business competencies practiced in the context of a diverse and growing sport market.

Sponsorships

Sponsorships, which include payments to have a product associated with a team, league or event and naming rights. Sponsorships activation should include interaction with the consumers on a personal level. To create a positive experience, it is no longer enough to simply hang banners and distribute promotional items. Brand Ambassadors offer the kind of one-on-one experience designed to educate consumers and develop brand loyalty. Sports sponsorships are also effective when used to engage and excite company employees.

Media Rights

Media rights fees paid to show sports on broadcast and cable television networks, television stations, terrestrial radio, satellite radio, the internet and on mobile devices.

Merchandising

Merchandising, which includes the selling of licensed products with team or league logos, player likenesses, or other intellectual property and gate revenues for live sporting events.

 

INSTITUTE OF LUXURY SCIENCE

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INSTITUTE OF MANAGEMENT SCIENCE

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INSTITUTE OF HUMAN SCIENCE

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